Better bags for a better planet

We’re on a mission to reduce plastic waste. We do this by transforming plastic bottles into premium bags and laptop cases.

When you choose Generation Earth, you are making the better choice for you, the planet and future generations.

Why Generation Earth?

Every plastic bottle repurposed is a small victory for the planet.

We envision a world where sustainability is woven into everyday life, reducing landfill waste and our reliance on new plastics.

With every bottle we convert into backpacks and laptop cases, we hope to inspire you to make a positive impact through your purchasing decisions.

But we also know that to truly inspire you to choose recycled, we have to exceed your expectations with craftsmanship and design that rivals traditional materials.


Plastic bottles removed from the environment

We are constantly striving for better

Better Design

Better design

Our bags are made for the commute – carry your laptop from the office to the gym and everywhere in between, in comfort and style.

Better Quality

Better quality

Our bags are made to last. We mean, they really last. Durable fibres, expertly crafted, weather-resistant. They’re what we call long-term relationship material.

Better For The Planet

Better for the planet

We want to inspire you to shop consciously and choose recycled. One repurposed bottle in our bag means one bottle less clogging up our beautiful earth.

Backed by industry accreditations

Business Social Compliance Initiative (BSCI)

Our products are made in a Business Social Compliance Initiative (BSCI) accredited factory. BSCI is an industry-driven movement that monitors and assesses workplace standards across the global supply chain.

Global Recycled Standard (GRS)

Our suppliers meet the highest standards of manufacturing and compliance. All our direct suppliers sign a code of conduct and adhere to the Global Recycled Standard (GRS) which certifies recycled material from the source to final product.

What our customers say