We are on a mission to minimise plastic waste ending up in oceans and landfills by converting recycled plastic bottles into stylish, sustainable carrywear.
Did you know that unless it was melted and turned into something else, every single piece of plastic ever made is still around? Now, multiply that by the 400 million tonnes of plastic produced globally each year and you can foresee the problem.
Literally. Made from recycled plastic bottles, this backpack is a testament to how we can turn waste into wonders, without letting it end up in our oceans or landfills. While its origin might be a plastic bottle, its destiny is to carry your essentials while making a statement.
Here’s where it gets cool: you’d never guess our bags come from recycled bottles. First, we turn those bottles into clean pellets. Next, we melt those pellets and spin them into yarn. That yarn heads off to a GRS-certified factory to become recycled fabric. And that material? It’s the hero in every piece we craft, designed to last for years to come — and this time, it’s a good thing.
Eco-friendly? Check. Stylish? You bet.
First, plastic bottles are collected instead of letting them end up in landfills and oceans.
Next, these bottles are transformed into small plastic pellets.
Those pellets are then melted down and spun into recycled yarn.
We ship the yarn to a GRS-certified factory where it becomes our recycled fabric.
We use that fabric to make eco-friendly Generation Earth carrywear.
And we keep it sustainable all the way – all our packaging is completely plastic-free.
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